As part of some commercial activity for Sainsbury’s in December 2011. The original brief didn’t have any video content in. On hearing the concept from the commercial team I immediately suggested that it would make good video content, as an addition to the on-air and online content that was already being planned.
Content wise, I shot about an hours video, (40mins with Toby, and 20mins with Nick), then spent the afternoon editing it down to this.
Music track provided by Kat Kerr, Heart Commercial Production.