Demo Factor

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    Demo Factor at the National Student Radio Conference 2012
    Demo Factor at the National Student Radio Conference 2012

    About this project

    Demo Factor gives the students a chance to get their demo heard and have live feedback from a panel of industry professionals and fellow students in the audience.

    Having started at the National Student Radio Conference in 2006 at Bath University, the event has grown bigger and bigger. After taking a one year hiatus in 2013, the Founder of Demo Factor, Chris North approached me to build a website where instead of students brining a CD with them, then can upload their demo to the website directly. This fits in a lot more comfortably with the digital age – and means that people don’t have to carry around a CD!

    We launched the site on March 28th 2014, and began taking submissions straight away.

    The site is a heavily customised WordPress installation, with plans of lots of expansion over the next 12 months.

    Demo Factor: 2012 Bradford
    Demo Factor at the National Student Radio Conference 2012

    2015 Update

    In readiness for the Student Radio Conference in April 2015, demofactor.com received a bit of a face lift. Reducing everything into one centralised column rather than an outdated two thirds look. In addition to style changes I implemented some extra analytical tracking to specific user actions, plus improved metadata content that is scraped by robots and social networks.