It’s an institution that marked my childhood!

I’m sure you too, can remember going to Our Price, Virgin Megastore or HMV (or of course Woolworths or WHSmith) to get your hands on the double CD or double Cassette tape of the latest Now album.

Once you bought that album it meant that you could finally re-use the tape that you very carefully recorded the same songs off the Sunday afternoon chart from the radio.

The “NOW” branded albums have been going since 1983, and Mark Goodier has been the voice of the company since “Now 21” – which had Queen’s “Bohemian Rhapsody”, Madness’ “It Must Be Love” and Kylie’s “Give Me Just a Little More Time”.

We’re now at NOW 87, and no doubt there are already big plans in place for the “NOW 100” album.

But are they loosing their appeal?

Earlier today @NowMusic, the official Twitter account for the brand posted a tweet: “Anyone been listening to #NOW87 on repeat?!”, the immediate response seemed to be a brilliant resounding no