Who’s On Heart


    Affectionately (and unofficially) known as “Whoogle”, I was asked to develop a searchable online database that could be managed by producers at Heart and searched by listeners who wanted to try and win £60,000!

    The database had to count how many times a celebrity had been guessed and also had to be able to serve users who perhaps didn’t know a celebrity’s real full name (eg. ‘Madonna’, ‘Elton John’, etc) or only knew a nickname or pseudonym (eg. “MJ” would return ‘Michael Jackson’).

    The project took approximately 4 weeks to produce, and was used heavily for 5 weeks. During those 5 weeks it saw over 1200 celebrities added to the database, and over 3.6million guesses were made by listeners, at a rate of approximately 4000 an hour.

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    Fred is a Web Developer & Media Producer. He has 10 years experience working in web development, with expertise in Wordpress, PHP, Laravel, MySQL, SEO and many more key aspects that need to be pulled together to help a brand thrive online. He lives in Surrey with his wife and a Labradoodle!